April 05, 2017
As an SEO company or digital marketing firm, one element of your job is to get your clients found in organic search results for keywords that will be profitable to their business. The concept is simple enough, but finding those keywords that aren’t saturated with competition and people are actually using can be a monumental challenge. Blog posts are a wonderful vehicle to draw in relevant traffic, but only if you are optimizing keywords that matter.
Here are five tips on how to make keyword research a little easier and a lot more efficient.
Since you create blog posts for your clients on an ongoing basis, you can’t just do your keyword research one time and call it a day. This integral part of the process needs to be updated and reviewed consistently if you hope to include keywords that will make a difference. What worked a couple of months ago may have fallen out of favour with your target audience today, so keep it up-to-date and relevant for best results.
Short, basic keywords make the job of doing keyword research for your client’s blogs easier, but it will rarely provide noticeable results. The competition for a keyword such as “dry cleaning” will be astronomical, not to mention it isn’t focused enough. In modern day keyword research, long tail is the way to go to thin out the competition and to get focused on what your target audience really wants. Instead of just “dry cleaning” try “discount dry cleaning in Toronto” or “same day dry cleaners in downtown Toronto” to really zone in.
Discovering which keywords make a difference before creating blog posts makes sense, but if you aren’t keen on paying for the service, there are free tools you can use. Ubersuggest and Hypersuggest are two popular free keyword research tools that should help point you in the right direction.
Popular social media sites like Facebook, Pinterest, Instagram and Twitter can help you find topics that are trending. Niche forums are another great place to find topics and keyword phrases that your clients’ prospective customers are into. Keep in mind though…trending and viral also means temporary, so be sure to act quickly and keep checking back at regular intervals for what’s new.
Stealing may be frowned upon out in the “real world” but online it is a common occurrence, and can also be profitable if you do it right. Naturally, copying and pasting blog posts from competitor sites is taboo and will get you penalized by search engines and fired by your clients. However, it is perfectly acceptable and smart to locate popular posts from competitor sites and rewrite the posts with a different angle, optimizing for the same keywords.
These are just a few of the tactics you can try when doing keyword research for your clients’ blogs that will help get them noticed in search results. Of course, actually writing the posts to engage prospects is another matter entirely, and for that, you’ll need some expert help. Give The Content Company a call at 888.221.5041 to get the process started today.
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