Whether it is the attention span itself or the infinite number of other options available at the click of a mouse, there is no question that you only have a short time to engage your readers. And in the vast majority of cases, that responsibility falls on your title or headline.
Think about it; how many times do you scan web pages, search results or social media platforms and end up clicking on a title that drew you in or captured your interest? The answer is: all the time! And often, that’s because someone took the time to craft that title to reach off the page and pull you in.
The First Step on the Road to a Conversion
No matter which platform you are using; blog post, landing page, email subject line, online ad or social media post; the title is your first and often only opportunity to engage your audience. Titles or headlines have always been important, but now with so many other options flying at us at lightning speed, if the title doesn’t attract attention, it’s too late.
If you or your clients use sales funnels to move prospective costumers through the process, then the road to conversions must be paved with engaging titles. Whether you want to create a lead, make a sale, get a sign-up, a share, a like, or an opt-in, your title must get the job done.
Reasons to Outsource Your Title Creation
Does this sound familiar? You have a client that produces several blog posts per month, or maybe it’s your own company, and after several months, you’re just throwing together any kind of title as long as it hasn’t been written yet? The goal moves from trying to create high-quality titles that are engaging and unique, to just creating a title, any title.
Just like the content itself, outsourcing your title creation can provide a range of benefits. When you outsource title creation to The Content Company, you can feel confident that we will dig deep to come up with titles speak to your target audience in a way that meets your business goals and leaves them no choice but to keep reading or take the desired action.
If you’re new to The Content Company or a long-time client that would like to add title creation to the services we provide for you, get in touch with us today!
Title Creation FAQ
Here are some common questions about title creation that will help boost your knowledge and point you in the right direction:
Q: What is the purpose of the title?
A: The title of any blog post, social media post, ad, landing page or email subject line has but one job, and that is to engage the reader enough to click or keep reading. Your title can be a statement, a question, it can promise benefits, solve a problem or offer information, but it must be engaging to the people you want to read it.
Q: How do I come up with a good title?
A: There are many different ways to come up with a good title. But it all starts with your target audience or ‘persona’ and works outward from there. Once you get out of your own mind and into the minds of your prospects, you’ll be well on your way to coming up with a title that gets results. Of course, outsourcing title creation to a company that does it for a living is also a good answer.
Q: Can’t I just create my own titles?
A: Yes, you certainly can. In fact, most of our clients or the SEO companies they use create their own titles. You are the experts in your own business, after all. Just remember, that if your content isn’t getting the engagement you want it to, then there’s a good chance the titles are to blame.
Q: Which types of titles work best?
A: It depends. There are countless types of titles, including promising benefits, asking a poignant question, rounding up your audience, the proven ‘how-to’, numbered lists, quizzing the target audience, using guarantees, etc. The secret is to figure out which type will work best for that particular piece of content at that particular time.
Q: What is your title creation process?
A: This is another one that depends since the variables can differ so much from case to case. Like with blog writing or any of our other content services, we like to get as much information as possible ahead of time. This includes the type of content, goal of the post, buyer personas and any must-have info you want to be included. For titles, we also like to see recent titles for that platform, just to ensure we don’t duplicate, then it’s all about merging the target with your goals and coming up with a title that will make them take notice.