By now, most businesses and agencies know that content is a critical piece to any good online marketing strategy. In fact, most know that if you do not have a solid content marketing strategy in place, you might as well throw in the towel now and save your clients and you a lot of time and money…and aggravation.
What Is The Difference Between Good Content and Sh*& Content?
This is a question that does come up from time to time…ok, all the time.
The difference is easy to spot for someone who knows what to look for. If you’ve ever read a blog that made you feel like you just stumbled into a really awkward conversation you weren’t supposed to hear, you’re probably reading a poor quality blog. Choppy sentences, too many mentions of a particular word (keyword), and sentences that go on forever make for bad content. When content is of high quality, it’s enjoyable to read. The whole piece flows well together. There aren’t any points where you need to reread it to get a full understanding of it…it just works. You should come away with an understanding of what you have just read. Conversational writing is what The Content Company focuses on because it works and if we enjoy reading it, our clients and their clients will too.
First, do not panic. Over the years, thousands of business owners and even large companies have been tossed aside by Google’s algorithms. Over the years, many websites owners left content on the back burner. Instead, they were focusing on on-page SEO or linkbuilding. Both are still important, but content became the driving force for effective SEO. So, many website owners rushed to fill the content need on their site, which created a lot of poor quality content. So if you were one of the ones who’s content, well, sucks…here is what needs to happen. You need to have those pages re-written and developed. Many times the content is lean as well as poor. Start with existing pages. Choose which pages are the most important and get re-writing. Make sure you are writing them with a conversational tone, using appropriate keywords, and that they have enough words to satisfy Google, we stick to 400-600 words for any webpage we create.
Moving into a content strategy plan that uses high quality content is really the only way to go. It shows your readers that you care enough about your company or your clients that you are taking your content quality to the next level. Simple, if you want someone to purchase an Armani suit from you, you wouldn’t wear a sweatshirt and jeans to do it. Same thing, you want people to take you and your business seriously and to see the value? Show them with your content. If they see that you have killer content all over your site and blog etc, they will see that you are serious about what you do. Invest in your content quality just as you would in other elements of your marketing strategy. It’s that black and white. You want to bring your reader along a journey where at the end of it, they trust you and want to do business with you.
I hope you have a bit more insight into why we do things the way we do!
Until next time,
Cara
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