What the Quality of Your Content Says About You

July 18, 2019

What the Quality of Your Content Says About You

You know just as well as anyone that to succeed online you need to produce regular content. Sounds easy enough, but then you discover that content isn’t just content and you need to produce “quality” content if you want to make a difference. 

And that’s where things can go awry. If you are of the mind that some content is better than no content and take on the task yourself or find the cheapest content provider possible, there can be repercussions that are felt for years to come. 

Okay, maybe not quite so dramatic but there are consequences to putting out poor quality content, and not being on the first page of search results isn’t even the biggest one.

What Is Quality Content?

To my mind, quality content encompasses a handful of important traits, whether it is a blog post, web page, social media post or a video. Quality content is:

  • Clear, concise and conversational
  • Grammatically correct with proper spelling and punctuation
  • Useful and relevant to the target audience
  • Well organized and easy on the eyes 

You can probe deeper and get into word counts, goals, conversions and all that good stuff, but that tends to fall under the marketing umbrella. If you follow the above list, you’ll be producing quality content on a consistent basis.

The Short End of the Stick

 

For many people, pleasing search engines is the main goal when producing content, and for good reason. If the search engines like what you produce they will give you first-page recognition for your chosen keyword or phrase, which means more people will land on your website, see your offers, etc. 

Don’t follow the traits of quality content (especially the useful and relevant ones) and search engines will give you the cold shoulder and no one will ever find you online. That sounds awful, and it is, but it’s even worse if they do stumble upon your website and it’s filled with low-quality content.

Details DO Matter

 

When you don’t give much thought to details like grammar, writing style or how the content is set up, it creates a perception in the reader’s (your prospective customer) mind. And once that perception is created it can be difficult to shake, and your new reality will be quite unpleasant.
The content on your website is often a prospective customer’s first contact with your business and your brand. So, it makes sense that they will form an opinion about the entire company based on the quality of the material they encounter.

 

What Do You Want People to Think?

 The question is, how do you want people to perceive you and your business? 

Let’s assume that all prospects are seeing you for the first time when they land on that blog post, web page or social media post. High-quality content says: 

  • We are organized
  • We are detailed
  • We are meticulous
  • We care about you
  • You can trust us

 Poor quality content says: 

  • Our products and services are not high quality
  • We are lazy
  • We aren’t really into the details
  • You may have a negative experience buying from us

 Which one would you want people to think?  

If you prefer to focus on running your business and not thinking about content, get in touch with us because we can help. All this high-quality content talk is no joke, and it can make a big difference in your conversions and how the public views your company. Book a free consultation today so we can help you find an affordable solution.

 

 

 




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