May 31, 2017
As a reputable SEO agency or digital marketing firm, you have a content strategy laid out for every one of your clients. It’s just the way things are done these days if you want to compete online, and if you are missing this basic part of the process, then back to the drawing board for you!
A good content strategy for your clients encompasses a wide range of different tools and variables, from regular blog posts, to persuasive PPC ads, to engaging landing pages, email campaigns and more. But how do you know if your efforts are successful? A content strategy is great, but a shitty content strategy is just a big waste of time for everyone.
The ins and outs of any content strategy for your clients will vary depending on the situation. Hopefully, you are customizing the process based on their needs, goals, industry, niche, budget, and other variables. And even though the details will vary, the focus of all the content you have produced needs to be on the intended audience.
If you picture the people who are supposed to be reading your client’s blog posts, ads, landing pages, social media posts and emails, and always ensure the content speaks directly to them, your chances for success will be much greater.
When people like products, services, concepts, messages and just about any information, they love to share. If you are getting a lot of recommendations and shares through social media channels, it gives an indication that you are on the right track. Referrals of any type usually show that people like what you are doing and are willing to take the time to tell others about it.
One of the hallmarks of an effective content strategy for your clients is more traffic to your website. Yes, you need to nurture that traffic and traffic on its own doesn’t translate to more sales, but without the traffic there is nothing, so it’s a great start.
When that web traffic becomes a viable sales lead, you have another indication that your content strategy is working well. You can have warm leads or qualified leads and there is a difference, but either one shows people are finding your client online and showing interest in what they have to offer.
The goal for any business is to win that conversion. Whether it is a direct sale, a sign up, donation or any other action you want them to take, getting the conversion shows you have taken all the steps and executed your strategy in the right way. Of course, you can always tinker with the process to increase conversions even more, but when you see that initial rise, give yourself a pat on the back because your content strategy is working.
Keep in mind, at the core of every mega successful content strategy is the actual content that makes it all happen. Whether you use in-house writers, have your own team of freelancers, or use a content provider like The Content Company, you need to be sure that content is of the highest quality and the quality is consistent.
There is nothing worse than a sound strategy and careful planning that comes undone because your content team can’t produce what you need, when you need it. If you’d like to learn how we approach content creation and find out about our step-by-step process, send an email, or give us a call at 888-221-5041 today.
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