We are taking a holiday break from December 24th to December 26th. As you await your order, please account for those three days NOT to be considered business days. Thank you & happy holidays!

What Is Evergreen Content and How Do I Get It?

November 29, 2016

 
What Makes Content Evergreen?

Evergreen content refers to content that will remain relevant and useful into the future. It doesn’t have a shelf life and will be just as “fresh” five years from now as it is today. This perpetual relevance means that as you build out the content of your website, you are compounding the number of pages that will be found for crucial keywords, improving search engine optimization efforts well into the future. 

What the Content and the Tree Have in Common

Evergreen content was given its name because of its similarities to evergreen trees. The evergreen tree doesn’t lose its leaves, or needles, regardless of the time of year. It is a symbol of longevity and sustainability, and evergreen content should be, too. It’s true that every piece of content you produce is out there and available forever, but not all of it is relevant or useful forever, and that is the main distinction. 

Effective Ways to Create Evergreen Content

Of course, understanding what it means and knowing how to create it is not the same thing. If you begin with using a format that lends itself to evergreen content, then you’ll be off to a good start. Some of the best formats to use for evergreen content include:

  • Video – creating a video showing how to accomplish a task will play just as well 10 years down the road as it does today.

  • How-to Posts or Tutorials – this is the same concept as videos, in text form.

  • Lists – everyone loves a list, especially a numbered list. It can be “steps” or “ways to,” as long as it gets the message across.

  • Tips – helping people avoid a burst pipe, stop crying when dicing onions or getting more power in their left hook offers relevance that stands the test of time.

  • Product reviews – as long as the product being reviewed is relevant, the review itself will also be relevant.

This Type of Content is “Not” Evergreen

For those of you that like to see examples of what not to do to help discover what you should do, here are some types of content that would not be considered evergreen. The information in this kind of content will probably become obsolete sooner than later, and no one will ever search for it again.

  • Topical pieces that are “date specific” like news articles

  • Pieces of content centered around a specific holiday or season

  • Latest trends in fashion, electronics, etc.

  • Stats that will likely be outdated within a year or sooner

Evergreen in Itself is Not Enough

Creating concepts and topics that are evergreen and attract visitors well into the future is wonderful, but you also have to be sure that you are writing for the humans and not just the search engines. Finding crappy evergreen content five years into the future won’t make anyone want to interact with your business, just like it won’t in the present.

You still need to pay special attention to all of the components that make up a piece of quality content, along with keeping the topic and format evergreen. Things like headlines, subheads, grammar and style still matter if you want to engage the real people that find your content. Check out 6 Ways Your Content Turns Readers Away to learn more.

Don’t Forget to Mix in Some Topical

While evergreen content is perfect for engaging prospective customers and search engines in the future, you shouldn’t focus on it exclusively. Posts, videos, and articles about things like product launches, events or exciting company news will always have a place on your content calendar. We recently created a post about our experience at INBOUND16 that surely won’t be relevant in the future, but was still important to share today.

Having a mix of both will engage people today, tomorrow, and into the future, which will help you make that steady climb to the top of your niche or industry. If you’d like some help creating engaging, relevant evergreen content, give The Content Company a call today at 888.221.5041.




Leave a comment

Comments will be approved before showing up.


Also in The Content Company Blog

5 Useful Brain Shutdown Tips for a Better Sleep
5 Useful Brain Shutdown Tips for a Better Sleep

October 02, 2018

Continue Reading

Quick & Easy Content Writing Tips: Compliment vs. Complement

August 07, 2018

Compliment vs. complement — I have to admit…this one can be a real bitch. They sound exactly the same when pronounced, you change one letter for spelling, but the meanings are completely different.

Continue Reading

5 Useful Tips for Getting the Most Out of Your Hashtags

July 29, 2018

If you’re like many people out there in the digital world, you love to throw a handful of hashtags at the end of each post, message or tweet. It’s likely true that most of you are doing it because you see others doing it, or have heard it’s the right thing to do, but do you really know why?

Continue Reading