November 11, 2016
If there is one thing that SEO Managers (and Marketing Directors for that matter) can agree on, it’s that finding great content on a consistent basis for their clients is a challenge. The search for reliable content writing drains time and resources and takes away from other important marketing tasks.
Modern day content writing requires a knowledge of traditional writing principles, combined with direct response copywriting skills and a strong understanding of SEO and online marketing. Finding the right mix can seem close to impossible, and here are 5 common issues SEO Managers face when looking for the right solution.
This is the one that keeps coming back again and again when it comes to producing high-quality content. One batch of content seems fine, then the next is barely readable, and they are both from the same content provider. Obviously, not every piece of content you receive will be perfect; humans are humans, after all.
However, glaring issues with consistency are not acceptable, and finding a content provider that is capable of producing great content on a consistent basis should be high on the list of priorities.
Deadlines are a big part of many industries, and play a prominent role when writing content for SEO agencies that are following a strict editorial calendar. If a content provider produces decent work on a consistent basis, but it is frequently handed in late, then SEO Managers have to make excuses to clients and watch their blood pressure surge as each deadline approaches. Meeting deadlines is about respect, and if your content provider has an issue, then it’s time to start shopping around.
Cost must be factored into the content writing equation, as there is always a budget to follow. As any seasoned SEO Manager or Marketing Director knows, cheaper is definitely not better when it comes to content writing. You can certainly find cheap blogs, articles, landing pages and web pages out there, but most of the time you will be inundated with low-quality writing or at least writing that lacks any consistency.
That’s not to say you should seek out the most expensive options, either. Many content providers still pay their writers poorly and look to gain the biggest margins possible when gouging their SEO agency clients. This means you pay a premium, but the actual writing you get is still from a low-quality writer. Finding that sweet spot may take some searching, but they are out there.
In an ever-increasing technological world, humans have been removed from the equation in many business processes. This is done to make it “more convenient” for customers and clients, but much of the time people are left wishing they had a person to speak to about their current issue. This over-reliance on technology frustrates many SEO Managers because if they have a couple questions regarding a specific post, finding an answer is next to impossible.
A complex ordering and submission process is another problem SEO Managers have when it comes to content writing for their clients. In the course of busy days and weeks, ordering the content and receiving the content should be as simple as possible. Automated systems can make the ordering process more convenient, but with those systems, you often get into the “no humans to speak to” issue.
There’s a decent chance you won’t be able to solve all your content writing concerns in one content provider, but you can erase the biggest ones. Take some time to create a priority list for your content creation; then you can work outward from there. If your most pressing issue is consistent quality, then you might have to wiggle on the budget to find what you need. If it’s all about low cost, then you might need to lower expectations a little.
At The Content Company, we work with a compact team of writers that produces high-quality content, every time. We use human editors and account managers, and we are less concerned about margins than we are about creating remarkable content for our clients. If you’ve been having issues finding the content solutions you need, give us a call today at 888.221.5041, and we will show you what we can do.
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